Google Now Launcher released on the Play Store for Nexus and Google Play edition devices with Android 4.4 KitKat

Google Now Launcher has finally been released on the Play Store. This is the launcher that was found on the Nexus 5 KitKat phone. The launcher uses the rightmost screen by placing Now there, this is the same as if you were to just swipe up like normal. One of the benefits of using this launcher is the search box is always listing on your home screen. This means that when you're on the the home screen just say "Ok Google" followed by your search, and it will provided you with the results. The compatibility is listed for the Nexus devices and Google Play store editions running Android 4.4 KitKat. Some custom ROMs seem to be working also, but no official list is available by Google yet.

When you first install the launcher, you'll be presented with a quick popup demo.